NAPT to Collaborate with iMA and IBM for Social Media Innovations
[Source: Native American Public Telecommunications, by Jessica Kinser, May 10, 2011]
Native American Public Telecommunications, Inc. (NAPT) has been selected by the Integrated Media Association (iMA) to be one of three public broadcasting entities to participate in an IBM social media consulting project. Other project participants include Oregon Public Broadcasting and WBUR Boston. Selected participants are all members of iMA.
NAPT Interactive Media Specialist Eric Martin will lead NAPT’s participation in this project. He will be traveling to Atlanta, Georgia, in mid-May and late June 2011 to participate in two social media seminars. The collaboration between the selected participants will complement each other through dialog about organizational needs and the possibility to expand out to others within public media. In addition, two social media consultants from IBM will come to Lincoln, Nebraska, to host a day-long, hands-on workshop. NAPT staff and board members will learn best practices and strategic thinking around social media.
“NAPT was selected because we complement the other participants. We represent a small nonprofit with a national focus, but without a broadcast license. Oregon Public Broadcasting is a statewide TV and radio joint licensee and WBUR is a large, urban station,” said Martin.
NAPT prides itself on its collaborations with corporations, nonprofits, educational institutions and Tribal communities. NAPT Executive Director Shirley K. Sneve (Rosebud Sioux) commented, “While our primary business remains delivering high-quality programming to public television and radio stations, we are invested in technology. Through webstreaming, downloadable podcasts, e-newsletters, interactive webpages, webinars, digital media and social media, we have come to the forefront of reaching our audiences. But there is so much more to be learned and through this grant with IBM and iMA, NAPT will be able to touch more lives.”
To find out more about NAPT events, broadcasts and the latest in Indian Country, follow them online at: www.facebook.com/nativemedia | www.twitter.com/nativemedia | www.nativemedia.blip.tv www.youtube.com/nativemedia or visit their website at www.nativetelecom.org.
About iMA
Founded in 1997, the Integrated Media Association (iMA) provides thought leadership, educational resources, partnership opportunities and community building platforms and services to enable all public media professionals to become more innovative, efficient and effective.
About NAPT
Native American Public Telecommunications, Inc. (NAPT), a nonprofit 501(c)(3) which receives major funding from the Corporation for Public Broadcasting, shares Native stories with the world through support of the creation, promotion and distribution of Native media. Founded in 1977, through various media—public television, public radio and the Internet—NAPT brings awareness of Indian and Alaska Native issues. NAPT operates AIROS Audio, offering 24/7 downloadable podcasts with Native filmmakers, musicians and Tribal leaders. VisionMaker is the premier source for quality Native American educational and home videos. All aspects of our programs encourage the involvement of young people to learn more about careers in the media—to be the next generation of storytellers. NAPT is located at the University of Nebraska-Lincoln. NAPT offers student employment, internships and fellowships. Reaching the general public and the global market is the ultimate goal for the dissemination of Native-produced media.
