Media + Philanthropy = Impact! (COF 2008)

Media shapes opinion. But how do you prove it? Are there metrics that can correlate media funding and change? Media and media-related organizations have the power to raise awareness, advance public policy, and change people’s lives. Listen to Jenni Wolfson of the human rights media organization, WITNESS and Diana Barrett of the Fledgling Fund (funder of Ghosts of Abu Ghraib, The Greatest Silence: Rape in the Congo, King Corn and more) to learn how you can move the public and policymakers to action—and measure the impact your media projects have had.

http://witness.org/

http://www.thefledglingfund.org/