New Toolkit on Messaging for Media Policy Change

Whose Media? Our Media! is an excellent new workbook for advocates and community members that provides the tools of strategic communications – planning, framing, messaging, storytelling and creative campaign tactics -- to shape public opinion in favor of a democratic media system.

Created by the SPIN Project, the toolkit is designed to help media activists develop and successfully execute their own communications campaigns from the ground up. It's packed with tips, analyses and best practices from many key advocacy organizations including Prometheus Radio, Media and Democracy Coalition, Common Cause, Save the Internet Coalition, Center for Media Justice, Media Mobilizing Project, Free Press and tons of others.

For more info, see You can download the entire toolkit in pdf format, or order a hard copy online.