ABFE Reports on Strategic Communications to Advance Social Change in Black and Latino Communities
In cities and towns across the country, relationships between Blacks and Latinos have been fraught with fear, suspension, and racism — but also nurtured by camaraderie, shared experiences, and mutual struggles. While the media, talk radio, and political commentators often take the opportunity to highlight and expose the divisions between Blacks and Latinos in the United States, they seldom give ample air time and ink to the mutual interests, projects, and joint efforts led by Blacks and Latinos to improve the quality of life for their children, families, and communities.
On Message is a new ABFE-HIP report on using strategic communications to advance social change in Black and Latino communities. On Message highlights examples of efforts involving Black and Latino-serving nonprofits that utilize strategic communications to enhance their advocacy work and improve opportunities in communities of color.
Funded by the W.K. Kellogg Foundation, On Message is informed by a nationwide scan to identify groups taking the lead to integrate strategic communications in their advocacy, organizing, and social change efforts in Black and Latino communities. Conducted in 2007, the scan included the following:
The Executive Summary and Full Report are available from the Association of Black Foundation Executives as PDF downloads at abfe.org.
On Message is a new ABFE-HIP report on using strategic communications to advance social change in Black and Latino communities. On Message highlights examples of efforts involving Black and Latino-serving nonprofits that utilize strategic communications to enhance their advocacy work and improve opportunities in communities of color.
Funded by the W.K. Kellogg Foundation, On Message is informed by a nationwide scan to identify groups taking the lead to integrate strategic communications in their advocacy, organizing, and social change efforts in Black and Latino communities. Conducted in 2007, the scan included the following:
- An analysis of emerging research in non-profit communications;
- A cataloging of the notable successes of several nonprofits and coalitions across the country;
- An online survey of grantmakers with an interest in high-priority issues in Black and Latino communities; and
- Follow-up interviews with non-profit leaders and the grantmakers funding their work.
The Executive Summary and Full Report are available from the Association of Black Foundation Executives as PDF downloads at abfe.org.
