New Report "Public Media 2.0": Public Media Will Be Bigger, Better, Different From Public Broadcasting
Co-authored by Center for Social Media Director Pat Aufderheide and Future of Public Media Project Director Jessica Clark, "Public Media 2.0: Dynamic, Engaged Publics" offers an expanded vision for public media: multiplatform, participatory, and centered around informing and mobilizing networks of engaged users.
Showcasing trends and experiments from the "first two minutes" of public media 2.0, the report provides a map of opportunities and ways to make the most of them. It offers a glimpse of tomorrow by showing how experiments in public media 2.0 are emerging across sites and sectors-from political debates on Wikipedia, to environmental discussions in Second Life, to community-based media shared via mobile phones.
Based on four years of research, the report also suggests that public broadcasting could play a central role in public media 2.0—but only if the medium is properly restructured and supported.