Communicating for Impact: Strategies for Grantmakers

[Source: GrantCraft]

If you think communications is the exclusive domain of big foundations, communications staff, or consultants, think again. In this guide, a variety of grantmakers explain how they use communications to advance programmatic goals. Get tips on developing strategy, managing relationships, using new media, and more.

Highlights

- Integrating a communications lens into grantmaking strategy

- New media and bottom-up communications

- Using the foundation's voice

Visit Grantcraft.org to download your copy of the guide.

 
Sample Quotes

“You can have a wonderful snowball effect by combining your words with your dollars.”
- A grantmaker on supporting grantee communications

“Spin and messaging can sometimes make it feel like the nuance is lost. The story gets too simplified.”
- A program officer on her resistance to communications

“Over time, we’ve talked a good game about how we don’t want top-down communications. Now social media means that bottom-up communications is officially possible without convening grantees in a ballroom in some city.”
- A communications expert on embracing new media