A.P. in Deal to Deliver Nonprofits’ Journalism

[Source: New York Times, by Richard Perez-Pena; June 15, 2009]

Four nonprofit groups devoted to investigative journalism will have their work distributed by The Associated Press, The A.P. will announce on Saturday, greatly expanding their potential audience and helping newspapers fill the gap left by their own shrinking resources.

Starting on July 1, the A.P. will deliver work by the Center for Public Integrity, the Investigative Reporting Workshop at American University, the Center for Investigative Reporting, and ProPublica to the 1,500 American newspapers that are A.P. members, which will be free to publish the material.

The A.P. called the arrangement a six-month experiment that could later be broadened to include other investigative nonprofits, and to serve its nonmember clients, which include broadcast and Internet outlets.

“It’s something we’ve talked about for a long time, since part of our mission is to enable our members to share material with each other,” said Sue Cross, a senior vice president of The A.P. She said the development in 2006 of an Internet-based system for members to receive A.P. material made it easier to do that kind of sharing, and to offer new products like the investigative service.

As they sharply reduce their staffs, many newspapers have cut back on investigations or given them up entirely. When there are barely enough reporters to cover the daily news from the local courthouse and the school board, it is harder to justify assigning someone to an in-depth project that might take weeks or months.

At the same time, independent groups doing investigative journalism have grown in number and size, fueled by foundations and wealthy patrons, and are offering their work to newspapers, magazines, television and radio news programs, and news Web sites. ProPublica was created in 2007 and the Investigative Reporting Workshop in 2008. The Center for Investigative Reporting has operated for more than three decades, and is doubling in size. The four groups combined have more than 50 professional journalists.

Each group operates a little differently, but in general they have made deals one by one with outlets that wanted to use their work. (Though ProPublica’s Web home page also has a tab that urges “Steal Our Stories.”) But soon, their projects will be part of the stream of material The A.P. delivers to its members, and a single project could be published by dozens of newspapers.

“Our goal here is getting more eyeballs on what we do, and the nonprofit sector is really picking up steam,” said Robert Rosenthal, executive director of the Center for Investigative Reporting, based in Berkeley, Calif.

In some cases, he said, the nonprofit groups might still make exclusive arrangements with a partner in traditional media, in which case the work would not immediately go out to A.P. members.