No Internet? No Problem. Use SMS, Radio, Software and Creativity
[Source: Media Shift - Idea Lab, by Melissa Ulbricht, October 21, 2011]
In Uganda, where many lack access to the Internet, people can engage with local radio stations to make informed choices and hold their leaders accountable. Using SMS and a new tool, TRAC FM, listeners can respond to poll questions such as: What service delivery should be a priority: health care, education, security, sanitation or transport?
TRAC FM was the focus of a larger case study we did for the Mobile Media Toolkit. The Mobile Media Toolkit is a project of MobileActive.org. The Toolkit provides how-to guides, wireless tools and case studies on how mobile phones can (and are) being used for reporting, news broadcasting and citizen media.
The TRAC FM software plots SMS responses to questions poised during radio programs. The responses are condensed in data visualizations, including bar graphs, time graphs and maps, so that radio presenters can get an overview of where reports are coming from and what the issues are.
But, in Uganda, radio stations generally do not have websites, so sharing the visualizations with their audience requires a little more creativity. What stations do often have is an Internet connection to download audio files they use for advertisements from companies like MTN.
How data visualizations help
So radio presenters log into the TRAC FM system through their Internet connection in the studio and share the poll results with listeners during their talk show. The data visualization overviews may offer more substance, as they are the aggregation of an entire audience and not just an individual opinion. The data visualization for the public service delivery question, for example, showed that 65 percent of respondents thought health care was the top priority.
To learn more about how they did this, read the full case study at the Mobile Media Toolkit.
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