Rethink Afghanistan: Study of Effectiveness and Messaging Success
[Source: Brave New Foundation, August 17, 2012]
In January 2009, the media narrative in the U.S. favored increasing the number of troops in Afghanistan, bending the public opinion in favor of the same. Understanding the national catastrophe waiting in the wings if lives and scarce national resources were wasted on a military "fix" to a political problem, Brave New Foundation launched Rethink Afghanistan.
Their report Rethink Afghanistan: Study of Effectiveness and Messaging Success details the goals of the campaign and how it was ultimately successful. BNF launched this campaign to convince the public and policymakers that escalation would not make us safer and was not worth the costs. Three years later only 30% of Americans now believe that the Afghanistan War has been worth fighting.
Learn more about the communications and media campaign that involved documentary film, journalism and social media to address the complex issues surrounding war.
