Media Content

A television program or film puts a face on an issue. A radio news feature or documentary brings a tangible reality to recited facts. Video streamed on a website underscores issues presented in plain text and can move people to action. Whether the content is targeted to public or commercial media outlets, funders need a working understanding of the entire media landscape in order to be most effective in their grantmaking.

Doc Films and Social Impact: Outreach, Outreach, Outreach

[Source: The Valley Advocate, by Sara Archambault; October 22, 2009]

An Experiment Gone Right: Sesame Street at 40

[Source: NewPublicMedia.org, by Candace Clement; November 10, 2009] Forty years ago today, a man named Gordon introduced us to Sesame Street. As NPR’s Robert Smith reported, the New ...

EBay Founder to Start Up Online Hawaii News Service

[Source: The Honolulu Advertiser; November 18, 2009] EBbay founder, philanthropist and Honolulu resident Pierre Omidyar said he plans to start up a local online news service that will cover ...

New Forms of Journalism Emerge  in New Media Ecosystem 

[Source: j-lab.org; 11/6/09] Washington, D.C. - New forms of journalism are being created around the country where online local news sites have launched to report on their communities.

Youth Media: State of the Field 2009

McCormick and AED Publish “State of the Youth Media Field Report”

The Social Media of Post-Industrial Collapse, Recession and Social Uprisings

[Source: Open Spaces, by Patricia Zimmermann; November 1, 2009]Social, Viral, Buzz

Another Great Story of a Doc Changing Real Lives

[Source: The Hot Blog; November 1, 2009]GATES DONATES $1 MILLION TO EGYPT’S RECYCLERSThe Bill & Melinda Gates Foundation awards $1 million to The Spirit of Youth Association, the ...

The Opportunity Agenda Immigration Report 2009

The Opportunity Agenda conducted media and public opinion analysis on immigration issues to inform advocates’ communications and messaging strategies.

The Big Thaw: Charting a New Course for Journalism

October 22, 2009 - What form will journalism take in the future? Can independent media producers adapt and lead, or will they disappear with journalism’s Ice Age?

The Reconstruction of American Journalism: A Report from the Columbia Journalism Review

[Source: Columbia Journalism Review, by Leonard Downie, Jr., and Michael Schudson; October 19, 2009]